WHO WE ARE

Our diverse team of trusted consultants spans three continents, with members based in Amsterdam, Austin, Brighton (UK), Los Angeles, New York, Seattle, Tokyo, and more. Our geographically varied locations enable our transcontinental teams to provide contemporary perspectives for a global market.

OUR LEADERSHIP

Head of Consulting

Sterling McGarvey

As the Head of Consulting at Hit Detection, Sterling brings a wealth of insight and gaming knowledge. Prior to joining the company in 2014, he honed his skills within EA’s Games Evaluation team and spent seven years in games media as a reviews editor for renowned publications including IGN, G4, and GamesRadar. Sterling’s keen understanding of games and how reviewers and players assess them has significantly enriched Hit Detection’s reports, particularly in the realm of onboarding and new player experiences. His expertise and innovative approach continue to shape Hit Detection’s influence in the gaming industry.

Head of Operations

Elizabeth Thai

Elizabeth Thai joined Hit Detection in 2012 and quickly learned that she had an uncanny knack for understanding operational intricacies, leading her to become Hit Detection's Head of Operations. Her obsession with detail (some might call obsessive) ensures seamless workflows and optimized processes. But beyond spreadsheets and flowcharts, she takes immense pride in advocating for Hit Detection’s commitment to recognizing and valuing every voice, whether from clients or staff. At Hit Detection, it’s not just what we do, it's how we do it.

OUR LOGO

The Hit Detection logo is known as The Defender. Inspired by classic arcade shooters, it pays homage to gaming’s humble origins. Its upward orientation points the way forward, both for our clients and for the digital entertainment industry as a whole.